In the fast-paced world of beauty, one question shouts louder than most: "What products should I use and in what order?" This question echoed throughout our Founder, Nicola Jones’ journey in the beauty industry, prompting her to curate our Hero Collection. Her goal? To encapsulate the essential elements that optimise skin health and radiance throughout the day.
After much deliberation, Nicola identified six key components of skincare: Preparation, Prevention, Protection, Detoxification, Hydration, and Regeneration. These elements form the backbone of a comprehensive skincare routine, each playing a crucial role in achieving glowing, healthy skin.
But organising these components into an effective daily routine (our Hero Collection) presented a challenge. How could users navigate the array of products and ensure they were applied in the correct order for maximum efficacy? Enter our revolutionary solution: our Smart Hashtag System.
Our smart hashtag system is a simple, yet powerful tool designed to guide users through their skincare routine with ease. By assigning a unique hashtag to each step, we provide a fail proof method for achieving professional results, at home. Here's how it works:
Morning Routine
#1 (Prepare) – Start your skincare journey by prepping with our #1 Brightening Cleanser for the day ahead. This step involves cleansing and exfoliating to remove impurities and dead skin cells, ensuring a clean canvas for the rest of your routine.
#2 (Prevent) – Next, fortify your skin against environmental aggressors and signs of aging with our Vitamin C + Neroli Antioxidant Serum. This proactive approach helps address specific concerns such as large pores, dullness, and uneven texture.
#3 (Protect) – Shield your skin from harmful UV rays and pollution with our Neroli Day Cream + Sunscreen. This crucial step not only prevents sun damage but also helps maintain the integrity of your skin barrier.
Evening Routine
#4 (Re-cleanse) – Purify your pores, eliminate toxins, and melt away makeup and pollution with our Green Tea Antioxidant Cleansing Oil. This step helps draw out impurities, reduces inflammation, and promotes a clearer, fresher more balanced complexion.
#5 (Hydrate) – Dehydration is the biggest cause of dull, tired, and sallow skin. Quench your skin’s thirst with our Hyaluronic Acid Hydrating Serum. Hydration is key to maintaining skin plumpness, vitality, and overall health.
#6 (Regenerate) – Finally, stimulate cell turnover and promote skin renewal with our Pro Collagen Night Cream. This step replenishes lost moisture and repairs damage incurred from the environment throughout the day, leaving you with a rejuvenated complexion come morning.
By investing in our Hero Collection, which is complemented by our smart hashtag system, you'll not only streamline your skincare routine but also maximise the effectiveness of your products. Say goodbye to confusion, product wastage, and ineffective application. With our intuitive numbering system, achieving results has never been easier.
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